blog #7

The overall argument in the deBourgoing piece was about how hip-hop artists uses the idea of transmedia to promote their music, and gain a larger following. DeBourgoing lists 7 laws that are the basis frr transmedia. In brief these laws highlight the importance of community, visual appeal, believe in your message, collaboration, and respect.

In regards to connections between our readings, and discussions from the first half of the semester. One of the most important connections i drew between the two was the importance of utilizing multiple outlets to spread messages. Putting as many leafs on one branch as you can (Weinberger). Hip hop artists share and spread info through many different web medias, twitter, facebook, myspace, email,...

The Miller reading compares dj-ing is a media of it's own. It has its own voice, and message. This reading was clarified much more after reading, "today, the voice you speak with may not be your own". This is a crazy concept to try and wrap your brain around, however I find it to hold alot of truth. Especially in an age where videos go viral in a matter of hours, this age of technology enables us to share info to such an extent that we may not know the origin, and assume the idea to be of our own creation. Another quote that really resonated with me is, “rhythm science is not so much a new language as a new way of pronouncing the ancient syntaxes that we inherit from history and evolution…and infect our psyche at another, deeper level” (75). This quote makes dj-ing seem like an ancient practice that allows us to interpret the words and sounds around us.

A connection i drew between deBourgoing, Miller and other class concepts was how incredibly influenced and inspired everything is by the past. And how individuals are able to build upon a particular culture and add their own focus to it... TAGGING. Tagging even if it is only mental tagging helps create the diversity within dj-ing.
We have to be able to look back at our past to create the future.